Privacy Policy

We are committed to protecting your privacy and ensuring transparency in how we handle your data

Effective: November 12, 2025

Thank you for using our service! This privacy notice explains how we collect, use, and protect your data.

1. What Data Do We Collect?

1.1. Registration and Account Data

  • Full name
  • Email address
  • Password (encrypted)
  • User preferences and settings

1.2. Automatically Collected Data

  • IP address and browser information
  • Device details (type, operating system)
  • Website usage data through various analytics services:
    • Google Analytics for traffic patterns and user behavior
    • Vercel Analytics for performance metrics
    • Vercel Speed Insights for Core Web Vitals
    • Microsoft Clarity for session recordings and heatmaps
    • Google Tag Manager for event tracking
    • Meta Pixel (Facebook) for conversions and interactions
    • TikTok Pixel for event monitoring
  • Cookies and similar tracking technologies
  • PromoteKit data from promotional campaigns

1.3. Payment Data

  • For payments through Stripe: transaction ID, subscription type
  • We do not directly store your payment details

1.4. Marketing and Advertising Data

  • Interactions tracked through Facebook Pixel, TikTok Pixel, Google Tag Manager, and Microsoft Clarity
  • Advertising campaign performance data

2. How Do We Use Your Data?

We use collected data for the following purposes:

  • Service delivery and improvement: optimizing the website and AI-generated content.
  • Improving user experience: personalized content and recommendations based on your preferences and interactions.
  • Marketing and analytics: measuring the effectiveness of ads and campaigns.
  • Security and abuse prevention: implementing fraud prevention measures and ensuring legal compliance.

3. Who Do We Share Your Data With?

We work with trusted partners who help us deliver and improve our service. Here's who has access to your data:

  • Analytics and marketing platforms: We share your browsing behavior with Google Analytics, Google Tag Manager, Meta Pixel (Facebook), TikTok Pixel, Microsoft Clarity, Vercel Analytics, and Speed Insights. This helps us understand how you use HyperContent and optimize your experience.
  • Payment service providers: Stripe handles all payments. We only share transaction details necessary to process your subscription.
  • Hosting and infrastructure providers: Vercel hosts our website and monitors its performance and security.
  • Promotional platforms: PromoteKit helps us deliver and track promotional campaigns.
  • Legal and security purposes: We may share data with authorities when legally required or to protect our users and services.

4. Microsoft Clarity and Behavioral Analytics

Microsoft Clarity is an analytics tool that helps us better understand how visitors use our website.

4.1. What Does Microsoft Clarity Collect?

  • Mouse movements and clicks: Analyzes where users click and how they move their mouse.
  • Scrolling patterns: Tracks how deep users scroll on pages.
  • Heat maps: Visualizes which parts of the website visitors focus on most.
  • Session recordings: May record certain user interactions in anonymized form.

4.2. How Do We Use Microsoft Clarity Data?

  • Improving user experience: Helps identify usability problems and optimize the website.
  • Developing content strategy: We understand which content works best and which needs improvement.
  • Conversion optimization: We see what obstacles visitors encounter on the site and how we can help them navigate better.

4.3. Google Tag Manager (Event Tracking)

Google Tag Manager acts as a bridge between our website and various analytics tools, allowing us to track important user actions without constantly modifying our code.

What Google Tag Manager collects:

  • Page views and navigation patterns
  • User interactions like form submissions and button clicks
  • Conversion events (signups, upgrades, feature usage)
  • Custom events relevant to your account activity

How we use this data:

  • Measure how effective our marketing campaigns are
  • Understand which features users interact with most
  • Track important conversion goals
  • Optimize website performance and content placement

4.4. Meta Pixel (Facebook Pixel)

Meta Pixel helps us understand the actions you take on our website and measure the success of our advertising efforts on Facebook and Instagram.

What Meta Pixel tracks:

  • When you visit our website
  • Which pages and features you browse
  • Conversions like account creation or subscription upgrades
  • Items you interact with
  • Your device and browser type

How we use Meta Pixel:

  • Measure whether our Facebook and Instagram ads lead to real results
  • Show you relevant ads based on your interests (retargeting)
  • Create lookalike audiences to find similar potential customers
  • Prevent showing ads to people who already have subscriptions
  • Understand which ad campaigns drive the most value

4.5. TikTok Pixel

Similar to Meta Pixel, TikTok Pixel helps us track what happens after people click on our TikTok ads and visit our website.

What TikTok Pixel tracks:

  • Visits to our website from TikTok
  • Conversions like signups and subscriptions
  • User events and interactions
  • Device information

How we use TikTok Pixel:

  • Measure how well our TikTok advertising campaigns perform
  • Build audiences of interested users for targeted ads
  • Optimize our TikTok ad spending
  • Improve our content strategy based on what works

4.6. Vercel Analytics & Performance Monitoring

Vercel Analytics and Speed Insights give us a comprehensive view of website performance and how people interact with HyperContent.

What they collect:

  • How many people visit our site and where they come from
  • Which pages are most popular
  • How long people spend on each page
  • What devices and browsers people use
  • Core Web Vitals (page speed, responsiveness, stability)
  • Conversion events and feature usage

How we use this data:

  • Identify which features provide the most value
  • Find and fix pages that aren't working well
  • Understand user journeys and improve them
  • Make data-driven decisions about product improvements
  • Monitor website performance and load times
  • Ensure fast, reliable access to HyperContent

4.7. PromoteKit

PromoteKit helps us deliver and track promotional offers and campaigns to our users.

What PromoteKit collects:

  • When you see a promotional offer
  • Whether you interact with promotional content
  • Conversions attributed to promotional campaigns

How we use PromoteKit:

  • Deliver relevant promotional offers at the right time
  • Measure which promotions drive actual conversions
  • Understand what type of offers appeal to different users
  • Calculate the ROI of our promotional campaigns
  • Improve our marketing strategy

5. How Long Do We Store Your Data?

We store your data only as long as necessary to fulfill the purposes mentioned above:

  • Account-related data: while your account is active
  • Analytics data: up to 24 months
  • Marketing data: until you unsubscribe
  • Payment and transaction data: as required by law

6. What Rights Do You Have Over Your Data?

You have the right to:

  • Access the data we store about you.
  • Modify or delete your data.
  • Object to marketing-related data processing.
  • Request data portability to another service provider.

For questions or deletion requests, please contact us: info@hypercontent.hu

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure proper functionality and conduct analysis.

8. Changes to This Privacy Notice

We reserve the right to update this privacy policy periodically. Changes will be communicated through the website.

Last updated: November 12, 2025

    Privacy Policy | HyperContent – Data Protection & Security